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Budget 2014 highlights: Tourism targeting emerging markets

Date: November 15, 2013
Persona: Citizen; Government

GIS - 15 November, 2013: The 2014 budget makes provision for stronger marketing, improving air services, filling hotels in low season and improving our tourism product so as not to remain Euro-centric, and to archieve  this  a Joint Public Private Tourism Committee to look principally at destination marketing strategy will be set up.
The Mauritius Tourism Promotion Authority (MTPA) will continue its efforts to attract more flights from existing and new markets. Amongst other new developments, Emirates will start a daily service using Airbus A380 aircraft in mid December and TUI Airlines will operate a new weekly service from London using the Dreamliner in April next year.
Every effort will be made to generate flights from new markets. Government will seek to renew the successful partnership for flights in other emerging markets. There will be heightened priority on flights to Russia.
MTPA will redouble its efforts to promote Mauritius on the African continent, as a prelude to enabling direct flights and as part of our Africa Strategy. In order to increase further our attractiveness, Air Mauritius will develop, offer and actively market a Dual Destination Strategy to tourists from Asia at attractive fares.
As emerging markets have great potential, Mauritius will accelerate its national preparedness to cater for the needs of these new customers. These include language training, people skills, cuisine, investment in signage and investment in landmark photo spots.
The 2014 budget is providing Rs 25 million as a Special Fund to boost arrivals from regional destinations during the low season. This Fund will provide financial incentives for short haul regional flights. Hoteliers and service providers will be invited to join in this promotion exercise complemented by a discount shopping package. The Special Fund will also be used in collaboration with the airport authorities to generate greater transit stopover passengers.
Government Information Service, Prime Minister’s Office, Level 6, New Government Centre, Port Louis, Mauritius. Email: Website:
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