- 29 May, 2017:
The National Productivity and Competitiveness Council (NPCC) brought together, last week in Ebène, industry captains and different stakeholders to discuss and share their views on ways and means to bring the local creative industries to new heights.
This initiative of the NPCC to inject a new wave of productivity into this highly potential industry has been motivated by the exponential growth that this industry has observed over the years in different parts of the world.
A presentation was conducted by seasoned advertising professional, M. Florent Beusse, who shared the findings and observations of Ms. Elise Mignot, former director of the Institut Français de Maurice (IFM) and founder of Stubborn in Dreams, a company specialised in the development of artistic projects.
Stakeholders shared their views on the different challenges facing the local creative industries and the possible means to give a new breath of air to this activity that could contribute massively into the local economy. However, they also expressed their apprehension that children are not acquainted and imbibed properly with their own Mauritian culture. This, therefore becomes at a later stage a difficult process to enliven this culture and consequently to reinforce the overall creative industries.
Examples from abroad, such as Bilbao in Spain and Greenwich Village in New York were illustrated to show how dormant localities became artistic and creative hubs through the development and promotion of artistic projects.
Creative industries comprise a host of artistic fields including advertising, architecture, art, crafts, design, fashion, film, music, performing arts, publishing, research and development, software, toys and games, TV and radio, and video games.
The Minister of Arts and Culture, Mr. Prithvirajsing Roopun, who was also present at the event, assured the stakeholders that the Government has already taken the steps towards making Mauritius a cultural hub, which implies that the creative industries will have a crucial role to play in the coming years.
The NPCC was set up in 2000 after the enhancement of the National Productivity and Competitiveness Council Act No. 9 in 1999 with the objective to stimulate and generate productivity and quality consciousness and drive the productivity and quality movement in all sectors of the economy. The NPCC operates five distinctive units namely Capacity Development, Corporate Services and Operations; Business Development and Consultancy; Innovation, Advocacy and Entrepreneurship; Research, Advisory and Knowledge Management and Productivity and Competitiveness Academy.
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